Sebastian Herz & Yulia Blinova

Expertise in global product sourcing, sales, supply chain, logistics, and more.

“This was very interesting. You have been a great inspiration for me to start my own business”

(Sebastian’s video ‘Boost your sourcing prowess with Sebastian Herz's 10 mind-blowing hacks’)

“Great info and value from you both Sebastian and Vincenzo”

(Sebastian’s Webinar with Ecomcy ‘Things to consider when sourcing your Amazon products in 2023’)

“Thank you very much for a very informative presentation today. Both of your guest are great at what they do and its obvious with their amazing presentations. Yulia is my fav!”

(OrangeKlik 6 Tips to Stay Profitable with Increasing Amazon Fees and Supply Chain Costs Webinar)

“Yulia was amazing!!!”

(OrangeKlik 6 Tips to Stay Profitable with Increasing Amazon Fees and Supply Chain Costs Webinar)

“Thanks a lot for your presentation!”

(Yulia’s Presentation on ‘Product Sourcing Globally, Negotiations, Stock, What not to do’, White Label Frankfurt Expo 2022)

Learn more about our industry specialists

Yulia Blinova

Yulia is the Founder of Zignify Global Product Sourcing and Co-founder of two successful Amazon brands. With 18 years of experience in global product sourcing, supply chain, logistics, import/export, and e-commerce, she brings a wealth of knowledge and expertise to the table. Before embarking on her entrepreneurial journey with Zignify, she served as the Managing Director for Flixbus in Russia, a position that leveraged her skills in a rapidly scaling German unicorn startup.

She also provides consulting services for renowned organizations such as BCG, Alibaba, and Joop, assisting them with intricate sourcing and supply chain management challenges. Her expertise is frequently sought after by businesses aiming to optimize their operations globally.

Away from the professional realm, she is an avid motorcycle enthusiast, a passionate traveler, and a devoted partner to her better half, Sebastian Herz. These personal pursuits provide her with a unique perspective and drive that she brings into every professional engagement.

Awards and Recognitions

Founder of Zignify Global Product Sourcing
Successful Amazon seller since 2014
Speaker at events such as White Label Frankfurt, Hong Kong Global Sources Summit 2024 & 7 Figure Seller Japan Mastermind 2024
Presented to almost 600 manufacturers at Alibaba HQ Hangzhou on the topics ‘How to improve their communication with potential customers’, ‘What to do to turn potential customers into existing customers or new customers’ & ‘Tips for nurturing strong customer relationships’.
Featured on podcasts such as Fearless Sellers & Sellernomic

Keynote Speeches Offered

Product Sourcing

Learn the in’s and out’s of product sourcing worldwide, from where to source specific products to factors to keep in mind when looking for the right supplier

How to Negotiate with Manufacturers

This talk covers strategies to help you cultivate mutually beneficial long-term relationships with manufacturers around the world and to achieve favorable terms

Understanding Shipping & Importing

Get a comprehensive overview of the logistical and regulatory considerations necessary for efficient and compliant international trade operations, and the factors that you need to consider for your own business.

Nearshoring vs Offshoring

Learn about the strategic advantages and logistical considerations of locating manufacturing or services closer to home versus in further-away regions.

Sebastian Herz

Sebastian, born in 1985, is the co-founder of Zignify Global Product Sourcing, owns 2 product brands, and is a graduate engineer in electrical engineering / industrial automation. He lived six years in Asia (3 in China), started an Amazon business in 2014, and now runs the probably only sourcing company in the world that sources not only from China but also from all over the world – together with his better half, Yuliya Blinova. Fun fact; they traveled overland from Singapore to Germany on one motorcycle: 242 days & 38.322km while collecting money for needy children.

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Awards and Recognitions

Co-founder of Zignify Global Product Sourcing
Successful Amazon seller since 2014
Featured on podcasts such as I am CEO, Serious Seller with Markus Mokros & Life Self Mastery
TEDx Speaker
Speaker at events such as AMZ Live, The Procurement Summit & Founders League
Webinar leader

Co-author of the book ‘Start Selling on Amazon in 6 Easy Steps: The complete guide to start selling on Amazon with no previous experience’

A comprehensive guide for setting up and scaling an Amazon business

Keynote Speeches Offered

How to Build a Brand From Scratch by Using AI

From product ideation all the way through to selling via influencers and getting into the media as well as big box retail stores. Personal experience from a serial entrepreneur’s in person experience having achieved exactly that. Now with the help of AI, this can be achieved not in 7 years, but in 6-8 months.