Businesses are always looking for new ways to stay ahead of the competition, cut costs, mitigate supply chain disruptions, and work more efficiently. One strategy that has become increasingly popular in recent years is nearshoring. But what is nearshoring, and why should you care about it?

In this article, we’ll dive deep into the concept of nearshoring and explain why it matters in the contemporary business landscape, the key advantages it offers, common nearshoring destinations, tips for success, and nearshoring case studies.

What is nearshoring?

Nearshoring is a business practice that involves outsourcing specific operations or services to neighboring or nearby countries rather than sending them overseas. In other words, it’s the middle ground between offshoring and onshoring, where you collaborate with countries that share geographical proximity, time zones, or cultural similarities.

Businesses are gradually relocating a portion of their production to countries near their target markets and sharing similar time zones. This move aims to reduce the impact of disruptions in their supply chains. As reported, in 2022, 70% of companies had planned reshoring or nearshoring projects for supply chain disruption management.

Benefits of Nearshoring

Cost Efficiency

One of the primary reasons why nearshoring is gaining traction is cost efficiency. By outsourcing tasks to countries that offer competitive labor costs, you can significantly reduce your operational expenses. For example, Eastern European countries like Poland and Ukraine are becoming popular nearshoring destinations for their skilled workforce and lower labor costs compared to Western Europe.

Proximity and Time Zones

Proximity matters in business. With nearshoring, you can collaborate with partners or teams in nearby countries, which minimizes travel time and costs. Take the example of Mexico and the US’s close proximity. Moreover, working within the same or adjacent time zones ensures better communication and reduces the challenges posed by time zone differences.

Cultural Compatibility

Cultural alignment is crucial for smooth business operations. Nearshoring to countries with similar cultures can help build stronger working relationships and reduce misunderstandings. For instance, the cultural proximity between the United States and Mexico makes nearshoring to Mexico an attractive option for American businesses.

Talent Pool

Nearshoring allows you to tap into a broader talent pool, which might be unavailable or costly in your home country. This can be especially beneficial if you require specialized skills that are readily available in the nearshore destination.

Common nearshoring destinations

Eastern Europe

Countries in Eastern Europe, such as Poland, Ukraine, and Romania, are becoming go-to destinations for nearshoring IT and software development projects. These countries offer a highly skilled workforce at competitive rates and have a strong presence in the global tech industry.


For North American companies looking to nearshore, Canada provides an appealing option. Its proximity, highly educated workforce, and stable economy make it an attractive destination for various industries, including technology, customer support, and manufacturing.

Latin America

Several countries in Latin America, like Argentina, Brazil, and Colombia, have growing tech industries and provide nearshoring options for North American companies. The region is attractive for software development and customer service. Estimates from the Inter-America Development Bank (IDB) reveal that nearshoring could boost global exports from Latin America and the Caribbean by $78 billion annually, with $35.3 billion attributed to Mexico alone.

Eastern Canada

In addition to its proximity to the United States, cities like Toronto and Montreal in eastern Canada offer a diverse, skilled workforce and a favorable business environment. These cities are often chosen for IT services and customer support.


Mexico is a popular nearshoring destination for companies in the United States. Its close proximity and strong trade relations make it an attractive option for software development, customer support, and manufacturing.

The Caribbean

Some Caribbean nations, such as the Dominican Republic, offer nearshore advantages for customer service and contact center operations.


For European businesses, Ireland serves as an attractive nearshoring hub, especially in the pharmaceutical, manufacturing, and technology sectors.

Why does nearshoring matter?

You might wonder why nearshoring should be of concern to your business. Let’s delve into the key reasons why you should care about nearshoring.

Cost Savings

The most compelling reason to care about nearshoring is the potential for cost savings. By outsourcing to countries with lower labor and operational costs, you can streamline your budget and allocate resources more effectively. Cost efficiency is particularly crucial for small businesses and startups aiming to grow and expand without exhausting their finances.

Enhanced Flexibility

In a rapidly changing business environment, flexibility is key. Nearshoring allows you to quickly adapt to market fluctuations and shifts in demand. Whether you need to scale up or down, nearshoring partners can be more responsive to your changing needs than distant offshore providers.

Improved Quality

Quality assurance is another significant reason to consider nearshoring. By collaborating with teams or partners in nearby countries, you can have more direct oversight and control over the quality of work. This reduces the risk of miscommunication and ensures that your standards and expectations are met consistently.

Inventory efficiency

Since nearshoring reduces cycle times, it also leads to inventory efficiency. Nearshoring allows for quicker delivery, helping you maintain lower inventory levels since you can order items closer to when you actually need them.

Focus on Core Competencies

When you nearshore non-core activities or tasks, you can free up your in-house teams to focus on core competencies and strategic initiatives. This not only enhances productivity but also allows your organization to innovate and differentiate itself in the market.

Cultural Compatibility

Nearshoring can help mitigate risks associated with outsourcing. Geographic proximity, legal frameworks, and cultural understanding can reduce the likelihood of misunderstandings and disputes that may arise when outsourcing to more distant locations.

Risk Mitigation

Global business operations come with inherent risks, including political instability, currency fluctuations, and supply chain disruptions. Nearshoring can help mitigate these risks by diversifying your operations across stable, nearby regions. This reduces your exposure to external threats and uncertainties.


As sustainability becomes a top priority for businesses, nearshoring can play a role in reducing your carbon footprint. Shorter supply chains and reduced transportation distances result in lower emissions, contributing to a greener and more environmentally responsible business model.

Business Continuity

Proximity can also be beneficial in times of crisis or emergency. In the event of unexpected disruptions, such as natural disasters or political instability, nearshore partners are often better positioned to provide continuous support and maintain business operations.

How to choose the right nearshoring partner

If you are considering nearshoring, it is important to choose the right partner. When choosing a nearshoring partner, you should consider the following factors:

  • Cost: How much does the partner charge for its services?
  • Quality: Does the partner have a good reputation for providing high-quality services?
  • Experience: Does the partner have experience in your industry?
  • Communication: Is the partner easy to communicate with?
  • Culture: Is the partner’s culture compatible with your company’s culture?

Nearshoring tips for success

Here are some tips for success with nearshoring:

  • Understand Your Nearshore Partner’s Culture: To ensure a successful partnership, take the time to understand your nearshore partner’s culture. Learn about their work ethic, communication styles, and business practices. This knowledge will help you bridge cultural gaps, build stronger relationships, and foster effective collaboration.
  • Set clear expectations: Make sure that you and your nearshoring partner have clear expectations about the services that will be provided, the deliverables, and the timelines.
  • Communicate regularly: Keep in regular communication with your nearshoring partner to ensure that the project is on track and that any issues are addressed promptly. This also helps you build trust and long-term relationships.
  • Choose the right nearshoring destination: Selecting the right nearshore destination is crucial. Consider factors such as the availability of a skilled workforce, infrastructure, the legal and regulatory environment, and language proficiency. Each nearshoring location offers its own unique advantages.
  • Evaluate and Adjust Continuously: Regularly evaluate your nearshoring partnership. Seek feedback from your nearshore teams and adapt your approach based on their input. This ongoing evaluation and adjustment process allows you to identify areas for improvement and make necessary changes.

Nearshoring case studies

Here are some examples of how real businesses have benefited from nearshoring:

  • Google: Google has nearshored a significant portion of its workforce to countries such as Costa Rica, Mexico, and Poland. This has helped Google reduce costs and access a pool of skilled workers who may not be available in the United States.
  • Amazon: Amazon has nearshored its customer service team to countries such as Costa Rica and Mexico. This has helped Amazon provide 24/7 customer support to customers in multiple time zones.
  • Dell: Dell has nearshored its manufacturing facilities to countries such as Mexico and Brazil. This has helped Dell reduce shipping costs and improve its supply chain.
  • Mattel, Inc: Mattel announced in March 2023 that it had spent around a billion pesos, or $50 million, to expand a plant in the northern Mexican state of Nuevo Leon. It is now the company’s largest plant, overtaking other hubs in China, Vietnam and Malaysia. Mattel will now be making its top-selling toys like Mega Bloks in Mexico.

We can help you with your nearshoring needs

Expertise: Zignify has over 18 years of experience in global sourcing and procurement. This experience can help businesses identify and vet nearshore suppliers, negotiate contracts, and manage the supply chain.

Network: Zignify has a network of suppliers across the world. This network can help businesses find the right suppliers for their needs, regardless of where they are located.

Services: We offer a wide range of services, including supplier sourcing, product development, quality assurance, and logistics management. This can help businesses save time and money and focus on their core business activities.

Efficient Supply Chain Management: Zignify specializes in supply chain optimization and can streamline your operations. We have the expertise to reduce lead times and potential delays in production.

Risk Mitigation: Zignify’s global presence and experience in various markets enable them to identify and mitigate risks effectively. We can help you navigate potential challenges and uncertainties in nearshoring, ultimately reducing the risks associated with your international operations.

Scalability and Adaptability: As your business grows and evolves, Zignify can adapt and scale its services to meet your changing needs. Our flexibility and expertise in global product sourcing and supply chain management ensure that you can expand your nearshoring operations seamlessly while maintaining the quality and efficiency of your processes.

Unlock the full potential of your nearshoring strategy with Zignify Global Product Sourcing. Contact us now and scale your business effectively. Your success in nearshoring begins with Zignify – take the first step today.

Our Final Thoughts

Nearshoring, as a strategic outsourcing approach, offers a host of benefits that can have a significant impact on your business operations. As you evaluate your outsourcing strategies, consider the potential of nearshoring to enhance your business efficiency, reduce costs, and foster smoother collaborations.

By prioritizing geographic proximity and cultural alignment, you can tap into a valuable resource that is often right next door. Let us help you position your business for success in the global marketplace. Visit us at