Is a trademark registration in a supplier’s country useful, and why?

Absolutely! Registering your trademark in your supplier’s country can save you a ton of headaches later. Here’s why it’s so important:

1. Stop Unauthorized Use: A trademark gives you legal protection to ensure no one – supplier or competitor – can use your brand name, logo, or design without your permission.
2. Prevent Counterfeiting: If someone tries to sell knockoffs of your product, a registered trademark makes it much easier to take legal action.
3. First-to-File Rule: Many countries operate on a “first-to-file” basis, which means whoever registers the trademark first legally owns it. You want to make sure that it’s you and prevent others from claiming it before you do. 
4. Simplify Enforcement: If there are any IP disputes, local authorities are much more likely to step in and enforce the law in your favour if you have a registered trademark.
5. Strengthen Your Brand: A trademark gives your business legitimacy and leverage, which can help when negotiating with suppliers or distributors.

Think of a trademark as a shield for your brand – without it, you’re leaving yourself wide open.