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Overview of Indonesia
Indonesia, the world’s fourth-most populous country, is a Southeast Asian archipelago consisting of over 17,000 islands. With a population approaching 275 million, it is the largest Muslim-majority nation and plays a significant role in global economics and culture.
This article delves into Indonesia’s demographics, new capital city, religious landscape, languages, manufacturing capabilities, and trade dynamics.
Population and Demographics
As of January 2025, Indonesia’s population is estimated at approximately 289.9 million people. This figure reflects a steady growth rate of around 1.28% compared to the previous year. The population density is about 152.2 people per square kilometer, with significant variations across its numerous islands.
The demographic structure is characterized by a young population, with a median age of around 30 years, which presents both opportunities and challenges for economic development. Urbanization is rapidly increasing, with Jakarta being one of the most populous cities globally.
New Capital City: Nusantara
In a historic move aimed at addressing congestion and overpopulation in Jakarta, Indonesia is in the process of relocating its capital to a newly planned city named Nusantara.
Located in East Kalimantan province on Borneo Island, Nusantara is over 1,000 kilometers away from Jakarta. The construction began in July 2022, with an estimated cost of $35 billion. Nusantara aims to alleviate the pressures faced by Jakarta and is expected to accommodate nearly 2 million residents by 2045.
The project envisions a sustainable “smart forest city” with advanced infrastructure and green spaces, although it has faced criticism for environmental impacts and delays in construction.
Key Features of Nusantara
- Location: East Kalimantan, Borneo.
- Projected Population: Nearly 2 million by 2045.
- Construction Phases: Expected to be completed in five phases by 2045.
- Environmental Considerations: Aimed at being a green metropolis but criticized for potential ecological damage.
Religions
Indonesia is known for its rich tapestry of religious beliefs. According to Statista, in 2023, over 87% of Indonesians declared themselves to be Muslim, followed by 7.4% who were Christians. Indonesia has the largest Islamic population in the world and for this reason, is often recognized as a Muslim nation.
The country officially recognizes six religions: Islam, Protestantism, Catholicism, Hinduism, Buddhism, and Confucianism. Islam is the predominant religion, practiced by approximately 87% of the population, primarily adhering to the Sunni denomination. Other significant religions include Protestantism (6.5%), Roman Catholicism (3%), Hinduism (1.6%), and Buddhism (0.7%)—the latter mainly among the Chinese community.
Languages
The linguistic landscape of Indonesia is incredibly diverse, with over 583 languages spoken across its islands. The official language is Bahasa Indonesia, which serves as a unifying medium for communication among diverse ethnic groups. Regional languages such as Javanese and Sundanese are widely spoken and reflect the country’s rich cultural heritage.
Manufacturing Sectors & Capabilities
Indonesia’s manufacturing sector is pivotal to its economic landscape, contributing approximately 20% to GDP. It has emerged as the 10th-largest manufacturing nation globally, driven by sectors such as textiles, electronics, automotive production, and food processing.
Indonesia’s manufacturing sector plays a crucial role in its economy, contributing approximately 20-25% to the national GDP. It ranks as the 10th largest manufacturing nation globally, employing around 25 million workers—about one-fifth of the country’s workforce driven by sectors such as textiles, electronics, automotive production, and food processing.
The government has initiated the “Making Indonesia 4.0” roadmap to enhance manufacturing capabilities through digital technology and automation and this further aims to further enhance this sector’s growth to position Indonesia among the top ten economies worldwide by 2030.
Key industries within this sector include:
Food and Beverage
The food and beverage sector is the largest segment of Indonesia’s manufacturing industry. It leverages the country’s rich agricultural resources, producing a wide range of products such as palm oil, cocoa, coffee, and processed foods. Indonesia is the world’s leading producer of palm oil producing more than 30 million tons annually, which plays a crucial role in both domestic consumption and export.
Automotive
The automotive industry is another critical sector. Indonesia aims to become a hub for electric vehicle production by targeting a 20% output from battery-powered vehicles by 2025. As a matter of fact, is at the forefront of challenging Thailand’s title as the ‘Detroit of Asia. Thailand is scrambling to defend its position as Indonesia closes the gap in auto production.
This industry has seen substantial growth due to rising demand for personal vehicles among the growing middle class. Indonesia manufactures various automobiles and vehicle parts, catering to both domestic needs and export markets.
Electronics
The electronics sector in Indonesia has gained momentum in recent years, driven by increasing demand for electronic goods. The country produces a diverse array of products, including mobile phones, home appliances, and automotive electronic components. This sector is becoming increasingly important as international manufacturers establish operations in Indonesia.
Textiles and Apparel
Indonesia is a prominent player in the textiles and garments industry, known for its exports of clothing and fabric products. With a value of approximately USD 13.83 billion, the industry is witnessing a significant growth trajectory and is expected to reach USD 18.10 billion by 2029. The sector benefits from a combination of local craftsmanship and access to raw materials, making it competitive in the global market.
Chemicals
The chemical manufacturing sector includes the production of various chemical products used in agriculture, pharmaceuticals, and industrial applications. This sector is essential for supporting other manufacturing industries and contributes significantly to exports.
Hard Goods
Hard goods, which encompass household appliances, machinery, tools, and durable products, form an important segment of Indonesia’s manufacturing landscape. This sector caters to both local and international markets by producing long-lasting goods.
Rubber Products
Indonesia is also a major producer of rubber and rubber products, leveraging its abundant natural resources to meet both domestic demand and export needs. The country is the second-largest rubber producer worldwide. It is no wonder that rubber is also one of the most important agricultural commodities in the archipelago.
The government’s efforts to attract foreign investment are evident through tax incentives and regulatory reforms aimed at enhancing competitiveness. Despite its growth potential, the manufacturing sector faces challenges such as rising labor costs and competition from countries like China.
Trade Expertise in Exports & Imports
Indonesia’s trade landscape is marked by significant exports and imports that reflect its economic strengths and dependencies. In 2024, Indonesia recorded a trade surplus of approximately $31 billion with total exports valued at $264.7 billion.
The country has set an ambitious target to increase exports by 7.1% by 2025 as part of its broader economic growth strategy.
Key major export products include:
- Palm Oil: The world’s largest producer.
- Rubber and Coffee: Significant contributions to global markets.
- Minerals: Including nickel and coal.
- Nickel Ore.
- Coal.
- Copper Ores.
Key Imports
Indonesia imports refined petroleum products, vehicle parts, machinery, and wheat.
Major trading partners include China, Japan, the United States, Singapore, South Korea, Thailand, Malaysia and Australia.
The Future of Indonesia
With its youthful population, abundant natural resources, and strategic location, Indonesia is poised to become a global economic powerhouse. The development of Nusantara, coupled with a focus on sustainable growth and innovation, underscores the nation’s commitment to creating opportunities for its people and partners worldwide.
Conclusion
Indonesia’s unique blend of cultural richness, economic potential, and strategic vision makes it a country to watch on the global stage. From its burgeoning manufacturing capabilities to its pivotal role in international trade, Indonesia offers endless opportunities for businesses and investors alike. As the nation continues to evolve and embrace its diverse identity, it’s clear that Indonesia’s future is as bright as its heritage is profound.
You also have the chance to experience firsthand what Indonesia’s manufacturing has to offer by joining us on an upcoming trip from February 23 to March 2, 2025. Registrations are ongoing, so act now to secure your spot!
Frequently Asked Questions about Supplier Sourcing
What is supplier sourcing?
Supplier sourcing is the process of identifying, evaluating, and selecting suppliers to provide goods or services that meet specific business requirements. This process involves assessing potential suppliers’ capabilities, quality standards, pricing, and reliability to establish effective and mutually beneficial partnerships
Why is supplier sourcing important for businesses?
Effective supplier sourcing is crucial for businesses as it directly impacts product quality, cost efficiency, and supply chain reliability. By selecting the right suppliers, companies can ensure timely delivery of quality products at competitive prices, which enhances customer satisfaction and supports business growth.
How do I find reliable suppliers?
To find reliable suppliers, consider the following steps:
- Define Your Requirements: Clearly outline the products or services you need, including quality standards, quantities, and delivery timelines.
- Research Potential Suppliers: Utilize online directories, attend industry trade shows, and seek referrals from business networks to identify potential suppliers.
- Evaluate Suppliers: Assess potential suppliers based on criteria such as quality, pricing, delivery reliability, and reputation. Request samples and check references to verify their capabilities.
- Negotiate Terms: Discuss pricing, payment terms, delivery schedules, and other contractual details to ensure a mutually beneficial agreement.
- Establish a Trial Order: Place a small initial order to evaluate the supplier’s performance before committing to larger contracts.
What factors should I consider when evaluating suppliers?
When evaluating suppliers, consider the following factors:
- Quality Assurance: Ensure the supplier can consistently meet your quality standards.
- Pricing and Payment Terms: Assess the competitiveness of the supplier’s pricing and the flexibility of their payment terms.
- Delivery Reliability: Evaluate the supplier’s ability to deliver products on time and in the required quantities.
- Communication and Support: Consider the effectiveness of the supplier’s communication and their responsiveness to inquiries and issues.
- Reputation and Reliability: Research the supplier’s market reputation and their track record with other clients.
Should I source suppliers locally or internationally?
The decision to source suppliers locally or internationally depends on various factors, including:
- Cost Considerations: International suppliers may offer lower production costs, but consider additional expenses such as shipping, tariffs, and currency fluctuations.
- Quality Control: Local suppliers may offer easier oversight and faster response times, while international suppliers may require more stringent quality checks.
- Lead Times: Local suppliers can often provide shorter lead times, whereas international shipping may introduce delays.
- Risk Management: Diversifying suppliers across regions can mitigate risks associated with supply chain disruptions.
How can I ensure effective communication with my suppliers?
To ensure effective communication with your suppliers:
- Establish Clear Channels: Define preferred communication methods (e.g., email, phone, messaging platforms) and ensure both parties have access to them.
- Set Regular Meetings: Schedule regular check-ins to discuss order statuses, address concerns, and plan for future needs.
- Provide Detailed Specifications: Clearly communicate product requirements, quality standards, and expectations to avoid misunderstandings.
- Encourage Feedback: Create an open environment where suppliers feel comfortable providing feedback and suggestions for improvement.
What are the risks associated with supplier sourcing, and how can I mitigate them?
Risks in supplier sourcing include:
- Quality Issues: Suppliers may fail to meet quality standards, leading to defective products.
- Supply Chain Disruptions: Events such as natural disasters, political instability, or pandemics can disrupt the supply chain.
- Compliance Risks: Suppliers may not adhere to legal or ethical standards, exposing your business to legal liabilities. To mitigate these risks:
- Conduct Thorough Due Diligence: Research and assess potential suppliers’ reliability, reputation, and compliance records.
- Diversify Your Supplier Base: Avoid dependence on a single supplier by engaging multiple suppliers across different regions.
- Establish Clear Contracts: Define expectations, quality standards, delivery schedules, and compliance requirements in detailed contracts.
- Monitor Supplier Performance: Regularly evaluate supplier performance and address issues promptly to maintain a reliable supply chain.
How can technology assist in the supplier sourcing process?
Technology can assist in supplier sourcing by:
- Providing Data Analytics: Analyzing market trends, supplier performance, and pricing data to make informed sourcing decisions.
- Automating Procurement Processes: Streamlining tasks such as purchase orders, invoicing, and payments to improve efficiency and reduce errors.
- Enhancing Communication: Utilizing digital platforms to facilitate real-time communication and collaboration with suppliers.
- Ensuring Compliance: Implementing software solutions to monitor and enforce compliance with contractual and regulatory requirements.
What are the benefits of strategic sourcing?
Strategic sourcing offers several benefits, including:
- Cost Savings: Identifying and implementing cost-effective sourcing strategies to reduce procurement expenses.
- Improved Quality: Collaborating with suppliers to enhance product quality and meet customer expectations.
- Risk Reduction: Proactively managing supplier relationships to mitigate risks associated with supply chain disruptions and compliance issues.
- Innovation Opportunities: Working closely with suppliers to develop innovative solutions and gain a competitive edge in the market.

Co-founder of Zignify Global Product Sourcing, owns 2 product brands, and is a graduate engineer in electrical engineering / industrial automation. He lived six years in Asia (3 in China), started an Amazon business in 2014, and now runs the probably only sourcing company in the world that sources not only from China but also from all over the world – together with his better half, Yuliya Blinova.
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