Your Amazon Questions Answered
A knowledge resource created to help you navigate common challenges when selling on Amazon.
Please Note:
The videos on this page reflect Sebastian’s personal experience and understanding of Amazon. He is not an Amazon coach and does not offer consulting. If you're working with a professional coach, please rely on their most up-to-date guidance.
Creating Effective Amazon Listings
Topics covered:
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Tips for creating successful Amazon listings
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Importance of accurate product packaging details
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Knowing master carton dimensions and unit quantities
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Use of correct EAN or FNSKU barcodes
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Recommendation to upload high-quality images with a plain white background
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Following these guidelines helps avoid issues with Amazon’s catalog system
To create your listing, you'll typically need:
Packaging list
Product size and weight
Master carton size and volume
Preparation details (e.g., labeling, inserts)
Barcode type (FNSKU, EAN, or GTIN)
White background images
URL keyword planning
Initial price strategy
Correct product category
Confirmation of category sizing (e.g., “large standard”)
Brand Registry & Listing Setup
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How to do proper Brand Registry
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What a high-quality photo listing involves
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Typical timelines for the full process
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How to check Amazon packaging restrictions
(Search Amazon Help section or use Seller Central tools for country-specific packaging restrictions.)
Keyword Research & Profit Estimation
Topics covered:
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Basics of Keyword Research for Amazon Listings
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How to estimate profit margins for Amazon products
Amazon FBA Inventory Management Tips
Topics covered:
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Walkthrough of preferred methods for managing inventory in Amazon FBA
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Importance of knowing what to restock and when
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Steps for efficiently shipping products to Amazon
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Recommended tools for monitoring inventory levels
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Emphasis on following correct inventory submission steps to maintain sales momentum
Understanding SPD vs. Pallet Shipments
Topics covered:
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Explanation of the differences between Small Package Delivery (SPD) and Full Pallet Shipments
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Importance of selecting the right shipping method for Amazon fulfillment
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How to properly enter shipment details (master cartons, unit counts) to ease unloading
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Recommendation to create shipment templates to save time on future shipments
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Advice to consider product size and sales volume when choosing a shipping method
Optimize Your Shipping Costs
Topics covered:
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Importance of optimizing product packaging to reduce shipping costs
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Recommendation to check current FBA rates for accurate cost understanding
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Explanation of size requirements for parcels and how they impact fees
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Small reductions in package size can lead to significant long-term savings
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Request for clients to share required parcel sizes for packaging optimization assistance