How to Find Viral Products to Sell in 2025

Staying ahead in e-commerce means spotting the next big trend before it peaks. In 2025, the power of social media, AI tools, and real-time search insights are reshaping how entrepreneurs discover and scale viral products. In this guide, you’ll learn proven strategies and get 25 trending product ideas—from viral makeup to TikTok sensations—plus tools that help you validate them.

Read more about Frequently Asked Questions on Product Sourcing in 2025

How to Find Viral Products to Sell in 2025

1. Start with Real-Time Trend Tools

• Exploding Topics helps you catch emerging trends with sustained search growth. Recent breakout items include bakuchiol serum (plant-based retinol), toe spacers (billions of TikTok views), and more.
  
• Google Trends offers a “Trending Now” section — great for spotting product-related surges tied to events or seasons. Use filters and related queries for niche targeting.
  
• Other robust tools like Niche Scraper, SimilarWeb, and Treendly help unearth winning product opportunities and competitor insights.
  

2. Monitor Social Media & TikTok Buzz

Social commerce is soaring: 82% of people use social media to research products, with 55% of Gen Z on TikTok. TikTok especially generates hyper-viral product trends. Shopify notes top TikTok-selling items include makeup tools, beauty gadgets, and skincare essentials.

3. Validate with E-commerce Data

Shopify releases lists of top-selling items from US merchants — popular categories include shirts, skincare (like tallow moisturizer), and more. Hostinger shows Google search volumes across sectors like beauty (makeup, hair oils), gadgets, and home living.

Tips to Purchase and Sell Viral Products Successfully

Jumping on a viral product trend is exciting, but success depends on more than just spotting the right item. Here are five proven tips to help you purchase and sell viral products effectively:

1. Validate Before You Buy in Bulk

Don’t rush to order thousands of units just because a product is trending on TikTok. Start small, validate demand with test ads, or sell via pre-orders. This minimizes risk if the trend fades quickly.

2. Choose Reliable Suppliers

A viral product can lead to sudden spikes in demand. Work with trusted suppliers who can scale production without compromising on quality. Always request samples to check durability, packaging, and customer experience. (If you need vetted partners, consider scheduling a sourcing call with Zignify).

3. Act Fast, But Plan Ahead

Timing is everything. Viral products can peak quickly — sometimes within weeks. Move quickly to ride the wave, but also plan for post-trend shifts by diversifying into evergreen products.

4. Build Engaging Content

Viral products spread because of creative storytelling on social media. Invest on TikTok, Instagram Reels, or YouTube Shorts with authentic demos, influencer partnerships, and user-generated content (UGC) to fuel sales.

5. Prioritize Customer Experience

A viral trend may get you sales, but customer service keeps your brand alive long term. Offer fast shipping, clear communication, and hassle-free returns to turn first-time buyers into repeat customers — even after the trend cools.

25 Viral Products to Sell in 2025

Here are 25 high-potential, trending items — curated for viral appeal, search momentum, or social media buzz:

From Exploding Topics (2025 updates):

1. Bakuchiol Serum
   
2. Toe Spacers
   
3. ADHD Supplements
   
4. Padel Racket
   
5. Mushroom Chocolate
   
6. Beet Gummies
   
7. Bamboo Baby Pajamas
   
8. Niacinamide Body Lotion
   
9. Disposable Period Underwear
   
10. Creatine Gummies
    
11. Turmeric Gummies
    
12. Rice Water Shampoo
    
13. Mushroom Coffee
    
14. Caffeine Gummies
    
15. Kojic Acid Serum
    
16. Under-Eye Patches
    
17. Microneedle Patches
    
18. Lash Shampoo
    
19. Non-Tarnish Jewelry
    
20. Weighted Sleep Sack
    
21. Blooming Gel
    
22. Hair Wax Stick
    
23. Carson Chair (Bouclé Chair?
    
24. Red Light Therapy Belt
    
25. Waterfall Kitchen Sink
    

Plus, TikTok Favorites & eCommerce Standouts:

26. Viral makeup tools (like brushes, ice rollers)
27. Skincare tools & serums (serum, sunscreen, moisturizers) 
28. Casual dresses & beauty gadgets 
29. At-home laser hair removal kits, houseplant decor, hair-drying brushes 
30. Eco-friendly items like candles, essential oils—per Singapore/India Shopify advice 

Tools to Find Trending / Viral Products in 2025

Conclusion 

Spotting viral products in 2025 hinges on a blend of smart tools, real-time social listening, and data validation. Whether you’re exploring bakuchiol serums, toe spacers, or trendy makeup tools, use this guide to fuel your product strategy with confidence.

Ready to turn ideas into reliable inventory?

Schedule a 30-minute sourcing call with Zignify, your trusted global product sourcing partner. Streamline your path from viral insight to quality supply. Book your call today to tap into expertly vetted suppliers across Asia — and elevate your e-commerce success.