Sebastian Herz

Founder | Strategic Sourcing & Supply Chain Expert

Sebastian is the founder of Zignify Global Product Sourcing. He helped source 7,000+ products, supported 5,000+ clients, and generated over $500 million in cost savings – all while leading a global team of 50+ sourcing exoperts.

Sebastian regularly speaks at international trade shows, Amazon and Alibaba events, and major business conferences, reaching thousands of entrepreneurs and corporate leaders each year.His focus: Profit optimization, strategic sourcing, and building scalable global supply chains.

Sebastian is a graduate electrical engineer and former global leader at ABB, where he was responsible for marketing, sales support, and business development across the Asia-Pacific region of a $100M annual business. He lived and worked in China and Asia from 2011 to 2017, gaining deep, hands-on experience in international sourcing, supplier negotiations, quality control, and supply chain strategy.

In 2014, Sebastian launched his first brand, scaling it to more than 500,000 units sold across Amazon, Shopify, and major retail. In 2021, he launched his second brand, successfully selling 25,000+ additional units.

All posts by Sebastian Herz

6 Benefits of AI for Amazon Sellers
The Critical Role of Contingency Plans & Diversifying Your Sourcing Options for Supply Chain Resilience
How to Improve Your E-commerce Order Fulfillment Process
What is the role of a consumer in a supply chain?
How do you verify Chinese suppliers?
Why Make a Factory Visit in 2024?
Stockouts: What They Are And How To Prevent Them
Zignify Joins Amazon Service Provider Network (SPN) – Your Gateway to Global Success
Maximizing Sales with Sponsored Products + Sponsored Brands Ads on Amazon
Mastering Q4: Inventory Management Strategies for Amazon Sellers